If there is one thing you should not do in 2023 if you work in the real estate industry, it’s overlooking the marketing potential of TikTok.
Yes, TikTok has been now around for a while, and it has become way more than videos of teenagers dancing and lip-syncing: its explosion in popularity makes it one of the most powerful marketing tools available for agents, real estate photographers, investors, and more.
- 1. Glennda Baker – @glenndabaker
- 2. Tatiana Londono – @tatlondono
- 3. Steevie Soucie – @steeviesoucie
- 4. Byron Lazine – @byronlazine
- 5. Jonathan Corbett – @realestatephotographymc
- 6. Eli Jones – @itselijones
- 7. Daniel Heider – @heider_realestate
- 8. Anya Ettinger – @aserealty
- 9. Diana Amann – @soiaccelerator
- 10. Jennifer Grandjean – @estateofjenn
Demographically speaking, TikTok is filled with potential homebuyers. In Quarter 1 of 2022, TikTok had over 1.39 billion monthly active users, with 1.8 billion predicted by the end of 2022. Quite impressing, right? That’s why TikTok can help you connect with prospects and understand them, as well as marketing properties.
In this blog, we’ll share with you 10 of the best TikTok accounts of agents, marketers, and real estate photographers to inspire from. They’ll give you valuable insights into how to use the platform and how it can help grow your business!
1. Glennda Baker – @glenndabaker
With her ever-present star sweaters, perfect blond hair, and her talking off-camera, she is one of the most recognizable faces in all residential real estate. Glennda Baker is one of the top real estate agents in Atlanta, with decades of experience, and she is also killing it on TikTok. If you are a real estate agent, homebuyer, or seller, you must have come across one of Glennda Baker’s videos. Glennda’s TikTok mixes fun, entertaining content about her past clients and closed deals, with educational and inspiring content targeting agents, buyers, and sellers. But her success mostly comes down to her authenticity on the platform and her ability to engage with her community (a key component of any successful social media presence). There’s much to learn from Glennda Baker’s real estate marketing strategy!
- Tips for home buyers and sellers;
- Real estate stories;
- Inspirational content for self-growth and how to become a successful real estate agent;
- How to invest in real estate.
2. Tatiana Londono – @tatlondono
Tatiana Londono is the Founder & CEO of Londono Realty Group Inc – one of the largest residential brokerage firms in Montreal. She is also a real estate coach and real estate investor. On TikTok, she is among the ones with the largest followings in the real estate industry (2.7 million followers on TikTok).
The secret to her success? She a master at grabbing the viewer’s attention with catchy hooks and filming her content with a very upbeat style. In her videos, She teaches millennials how to buy a property, how to invest in real estate, and what opportunities you can have by pursuing a real estate career.
- Real Estate coaching tips;
- How to become a successful real estate professional;
- How to invest and grow wealth through real estate;
- Why you should and how you can become a agent.
3. Steevie Soucie – @steeviesoucie
Steevie is a real estate coach, mentor, and real estate agent who gives lead generation and business tips to her 98.8K followers. While her content is mostly agent-focused, she tries to expand her audience with educational content appealing to home buyers, such as real estate investing insights and tips on buying and selling homes.
If someone has still the guts to say “TikTok doesn’t sell”, Steevie’s is a great example to prove them wrong: In a recent interview, she said that over 80% of her business comes from social media. Her content is entertaining, informative, and fun. Steevie does an amazing job at executing her real estate marketing strategy on TikTok – Go look her up for some great inspo!
- How to become a real estate agent and how to get started;
- Real estate agents 101: how to get more clients, how to close deals,…
- Facts about real estate market in Canada.
4. Byron Lazine – @byronlazine
Byron Lazine is an entrepreneur, real estate broker, and podcaster. He is the co-founder and COO at BAM (Broke Agent Media) and co-host of The Real Word, The Walk Thru, and host of The Byron Lazine Podcast. On Byron’s TikTok account, you’ll find the highlights of his interviews with real estate professionals, mixed with Byron’s marketing and motivational speeches. Besides consuming and learning from Byron Lazine’s content, you can also see a great example that proves the power of repurposing content across different platforms.
- Interviews with real estate professionals;
- Entrepreneurship and business hacks;
- Tips and tricks for real estate agents;
- How to invest and grow wealth through real estate.
5. Jonathan Corbett – @realestatephotographymc
Jonathan Corbett is a real estate photographer and videographer who teaches anyone who want to learn how to start with real estate photography via his online course, Real Estate Photography Master Class. On his TikTok, you’ll find behind the scenes of shootings, photography tricks and business tips. He gives great insight into real estate photography and real estate marketing from the eyes of a professional. You will understand how real estate professionals make a listing stand out with professional marketing materials like property pictures, floor plans, videos.
He also shares his favorite photography gear, tools and apps for real estate photographers. Here’s Jonathan using CubiCasa app as an easier and cheaper alternative to Matterport to create digital floor plans for real estate listings:
Reply to @pqtruue Reply to @thebodyrubber This is gonna be cool! If you have a question feel free to leave it in the comments! #productivity #photography #realestatephotography #photographybusiness #realestatephotographytips #realestatevideography #videography #videography #realestatephotographer
- Real estate photography tips;
- How to make money with real estate photography;
- Entrepreneurship and business hacks.
6. Eli Jones – @itselijones
Eli Jones is a real estate photography business owner who shares content essentially on how you can make money as a real estate photographer. From showing what are the most-profitable add-ons every photographer should offer (e.g. floor plans or twilight shots) to 101 guides to get clients in real estate. His content is not only valuable to the real estate photography niche. Actually, every real estate professional and content creator who wants to build their audience on TikTok can inspire from Eli Jones’s TikTok marketing strategy. Strong hooks, excellent lighting and video quality, great editing skills and community building skills. All things you might want for your account!
- How to make money as a real estate photographer;
- Lead generation tips;
- Behind-the scenes.
7. Daniel Heider – @heider_realestate
If a picture is worth a thousand words, then a video is worth a million. Daniel knows it, and its content proves the power of curiosity and convenience. Daniel Heider is a luxury real estate agent, the highest-producing agent under the age of 30 in the Washington metropolitan market for three consecutive years.
TikTok is not the obvious marketing channel for luxury real estate. But as you can see, his follower count says people are interested.
Daniel’s videos are long enough to satisfy the viewer’s curiosity about what the interiors of a luxury home look like and short enough to keep the viewer interested until the end. And is not only about grabbing attention: he also got some new leads from his presence on social media. And if potential high-end clients are not on TikTok, most likely their children are:
We’ve attracted numerous clients through social media. Most recently, we double-sided a $5M listing where the seller found us on TikTok and the buyer clicked the ad we produced on Facebook. Also, never underestimate the power of the global teenage salesforce. Oftentimes, the children are the ones who connect us directly with their parents. We have a $12M listing that was secured from the seller’s son seeking us out on TikTok and calling us. Our posts get shared frequently by other influential accounts all over the world which helps broaden our exposure, literally all day every day.
What Daniel does well is combining high-quality drone footage with interior video to showcase stunning luxury properties, and to shine a spotlight on his success. Most of the time he doesn’t even need to show his face or anybody else: these stunning properties speak by themselves and top-tier editing does the rest.
- Just-sold and listings videos;
8. Anya Ettinger – @aserealty
As more young adults hit their prime homebuying years, TikTok is the platform to be. Anya Etinger is a Toronto real estate agent with Bosley Real Estate. Her content is mainly aimed at Gen Zs and Millennials, most of which are first-time buyers.
She effectively mixes educational content with funny and entertaining content. But most importantly, she is outspoken and authentic with her community. And on TikTok, authenticity is KEY. Overall, creators on the platform are becoming less filtered and are starting to share more of their lives. And people love it – especially Gen Zers.
Most of the time, agents tend to show only the luxury and successful part of their career, but real estate is not always a bed of roses. Anya’s content shows how she is navigating these crazy times in real estate, keeping an eye on young buyers’ struggles and providing tips to help them as much as possible.
- State of Toronto’s real estate market;
- Educational content for buyers and sellers;
- Entertaining content about real estate
9. Diana Amann – @soiaccelerator
Diana Amann is a Real Estate Marketing Coach, Consultant, and Social Media Expert. Her content is agent-focused, but it’s also accessible to anyone who wants to learn more about how to leverage online platforms for their business. She founded SOI Accelerator—a real estate marketing coaching and training program that helps agents navigate multiple social media platforms and use innovative digital marketing strategies to expand their sphere of influence, engage their target audience, and optimize their business growth.
Diana Amann’s TikTok account is a must-follow especially if you are an agent looking for ways how to improve your online presence through social media channels such as TikTok, Facebook or Instagram.
- Social media marketing tips for agents;
- Content Do’s and Don’ts;
- Build a successful Real estate marketing strategy.
10. Jennifer Grandjean – @estateofjenn
What else would you like to learn about being successful on Tiktok as a real estate agent? Let me know in the comments. #tiktokseo #realtortiktok #tiktokforrealtors #realestatecoach #realtorsoftiktok #realtormarketing #realtormarketingtips #realestate #realtorleads #leadgenerationtips #realestatesource #realtorsontiktok #realtorhustle
Jennifer Grandjean is an agent, real estate coach and mentor based in Portland, OR. Jenn shares helpful tips for agents and includes some unique content that many others don’t cover. She has a Psychology background so her content isn’t just focused on the business side of things but also covers how clients and agents feel during the process as well. For example, she does some really deep dives into topics like negotiation (“Negotiating: Appliances“) or dealing with difficult clients (“How to navigate fighting couples clients“), but also tips for introverted agents (“Introverted Agent Lead Generating Tips“).
She also shares valuable content such as ready-made agent’s scripts. For example, a buyers agent script you can use when you call a listing agent before you draft your offer or a agent script for buyers who are taking up all your time and not putting in offers. And so much more, even for home buyers and sellers. A must-follow!
- Ready-made agent’s scripts;
- Real Estate Client Relationship Tips;
- Social Media marketing tips
Actually…we are also on TikTok
Fun fact, we created a TikTok account for CubiCasa. And our “Legacy Farewell” went viral in May 2022.
So we finally k1lled our Legacy System. We do make floor plans but we also know damn well how to make pranks #techtok #techcompany #techhumor #techjobs #legacysystem #cubicasa #teambuildingactivity #prankvideo
On May 17th, 2022 we “buried” our outdated legacy system. We had everything: singers, tombstone, laughs, food and more! It was so fun we HAD to make a video about it.
We had lots of comments from developers, from all around the world, being inspired by our company culture and asking if we were hiring. Which is awesome since we still have some open positions!
Our “TikTok journey” started last year, mainly testing the platform and doing research about what our target audience (real estate agents, real estate photographers, appraisers, brokers,…) is doing on TikTok. We are still in the learning phase, but we are definitely not overlooking its potential.
And as for you, if you are not on TikTok yet, this is definitely the right time to hop on board. See you out there!