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Home » Blog » Floor plan » The Golden Circle (Why, How, What) of Floor Plan Apps

The Golden Circle (Why, How, What) of Floor Plan Apps

Simon Sinek’s Golden Circle is a simple yet powerful model that explains how successful leaders and organizations communicate and inspire action by focusing on three key questions: Why, How, and What.

In this article, we’ll talk about the Why-How-What of floor plan apps in enhancing the real estate sales process.

Real estate agents face various challenges when it comes to closing sales. One significant challenge is effectively conveying a property’s spatial layout and features to potential buyers.

Traditional static images or verbal descriptions methods may fall short of clearly understanding the property’s layout and flow, leading to missed opportunities or misunderstandings.

Additionally, the time-consuming and costly process of manually creating floor plans or hiring professional floor plan designers can pose challenges for real estate agents, especially those with limited resources.

These challenges highlight the need for innovative solutions, such as floor plan apps, to facilitate the sales process and increase the chances of closing deals successfully.

Why are floor plan apps so important in the sales process?

All great experiences begin with our connection to the ‘Why’ of a product or service — Properties are no different.

Floor plan apps enable real estate agents to communicate the “Why” of a property’s value proposition, allowing potential buyers to connect with the property and make informed purchase decisions emotionally.

You’re probably thinking: huh?

Here’s the short explanation: floor plan apps can be a game-changer for real estate agents when it comes to closing sales because they offer many benefits that can make a real difference in how properties are presented and marketed, and ultimately sold.

In reality, floor plans are a valuable tool because they help real estate agents:

🏡 Enhance property presentations

🏡 Improve property marketing

🏡 Save time and costs

CubiCasa floor plan apps sold

All of which contribute to closing more sales and achieving success in the competitive real estate market.

One of the biggest advantages of floor plan apps is the ability to create visually appealing and accurate floor plans.

This means you can show potential buyers a clear and professional layout of the property, helping them visualize the space, flow, and layout. It’s like bringing the property to life right in front of their eyes, which can create a deeper emotional connection and pique their interest.

In addition, floor plan apps make property marketing a breeze. You can easily create eye-catching marketing materials like brochures, flyers, and online listings with embedded floor plans. This can make the property stand out among the competition, attracting more potential buyers and increasing the chances of a sale.

Time and cost savings are also a big perk of using floor plan apps. Instead of manually measuring and drawing floor plans, which can be time-consuming, you can quickly create professional floor plans with just a few clicks.

Using a floor plan app in your workflow frees up your time to focus on other important business aspects, like building client relationships.

Plus, compared to hiring a professional floor plan service, using floor plan apps can be more cost-effective, saving you money in the long run.

How can real estate agents use floor plan apps to close sales? 

Let’s talk about how floor plan apps can be your secret weapon in the world of real estate.

Property presentations

You can create visually appealing floor plans using floor plan apps and include them in your property presentations, such as brochures, flyers, online listings, and client presentations.

These floor plans help potential buyers visualize the property layout, flow, and space utilization, creating a stronger emotional connection and increasing their interest in the property.

Virtual tours

Virtual tours can help potential buyers better understand the property and its features, increasing their confidence in making a purchase decision.

You can create virtual tours using floor plan apps to allow potential buyers virtually explore the property’s layout and flow.

Virtual tours can be shared with potential buyers through websites, social media, or email, providing an immersive and interactive experience for buyers.

This can be particularly useful for remote buyers or when physical property visits are not possible.

Property staging

Staging is an important part of the sales process. You can use floor plan apps to stage properties virtually by adding furniture and fixtures to the floor plans.

Virtual staging can help potential buyers envision how the property can be furnished and decorated, creating a visually appealing presentation that showcases the property’s potential.

Virtual staging doesn’t need to be expensive. It can be done quickly and cost-effectively using apps on your mobile device, compared to physical staging, and can help buyers see the property’s possibilities, making it more attractive and compelling.

Buyer consultations

Most agents use floor plans to illustrate how the property is organized, highlight key features, and answer questions from potential buyers.

Having a visual aid that facilitates discussions and helps your buyers better understand the property’s layout and potential increases their confidence in you and your expertise.


Clear and accurate floor plans help minimize misunderstandings or disputes during negotiations, facilitating a smoother sales process.

Use floor plans during negotiations to clarify details about the property’s layout, room sizes, and spatial relationships.

CubiCasa negotiations with floor plans

What are some of the most useful features for real estate agents? 

If you’re a real estate agent looking for a leg up in today’s competitive market, you’re in luck!

There are some incredible features in floor plan apps that can make your life as an agent much easier and more efficient—from creating simple 2D floor plans to facilitating virtual tours. Here are some of the most useful ones:

Easy floor plan creation

With floor plan apps, you can say goodbye to complicated design software. Most floor plan apps are designed with user-friendliness in mind, making it easy for you to create floor plans quickly, effortlessly, and directly from your mobile devices.

From drawing walls to adding doors and windows and even placing furniture and fixtures, you’ll find a wealth of intuitive tools to help you create realistic and detailed floor plans in no time that will impress clients and potential buyers.

Customization options

The first thing that came to our minds? No more cookie-cutter floor plans.

Floor plan apps often offer customization options, such as different floor plan styles, colors, and fonts, so you can create floor plans that align with your branding or the property’s aesthetic.

These features allow you to add your personal touch, making your floor plans more visually appealing and professional-looking. Now, who wouldn’t want that?

Frank DiGiovanni impressive floor plan
Created by Frank DiGiovanni

Measurement and dimension tools

Some floor plan apps include measurement and dimension tools so you can accurately measure the dimensions of rooms, walls, and other features in the floor plans.

This can help ensure the accuracy of the floor plans and provide potential buyers with precise information about the property’s size and layout. You’ve probably been in the business long enough to know the consequences of inaccurate measurements—the headaches!

Success stories: Real estate agents using floor plan apps

Every time we mention floor plan apps, we can almost hear you groan. But before you dismiss them as just another real estate tool, let’s look at how floor plan apps have helped other real estate agents close sales and succeed in their business.

Maxfield Property Management is a real estate company that sells, manages, and leases properties in Salt Lake City and its surrounding areas. They use CubiCasa floor plans to deliver top-notch customer service and to ensure fair transactions for home buyers.
Glen Mitchell Group is a full-service real estate and property management company selling and leasing properties in Half Moon Bay Area, and the greater San Francisco Bay area. The team uses CubiCasa floor plans to maximize customer profitability while making the home searching process as easy as possible.


In today’s competitive real estate market, floor plan apps have proven to be valuable tools for real estate agents in closing sales.

Through enhanced visualization, increased efficiency, and improved communication, these apps have helped agents overcome challenges and achieve success in their sales process.

If you’re a real estate agent looking to streamline your sales strategy and close more deals, it may be worth considering incorporating floor plan apps into your workflow.

Don’t dismiss them too quickly – they could be the key to your sales success.

Don’t believe it? Give it a try📱

CubiCasa offers standardized, fast, and accurate floor plans & GLA solutions for most iOS and Android devices. There’s no upfront investment or expensive hardware needed. You only need to download the app and scan a floor plan in 5 minutes. 

Scan a Floor Plan in minutes with CubiCasa

Author: Aarne Huttunen

Aarne is the Chief Product Officer at CubiCasa. His main priority is to ensure that CubiCasa's users love to use the CubiCasa App and related APIs. Most likely you'll spot him next to a coffee cup in Helsinki or meet him in a conference running a wild scanning demo!

We're building technology to digitize the real estate around us, and while doing it, helping families to find better homes, approve mortgages and renovate their homes. We are located in Oulu, Helsinki, San Jose, and Ho Chi Minh City. Currently we are especially looking for software developers to join our team.

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