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The Golden Circle (Why, How, What) of Floor Plan Apps

Simon Sinek’s Golden Circle is a simple yet powerful model that explains how successful leaders and organizations communicate and inspire action by focusing on three key questions: Why, How, and What. In this article, we’ll talk about the Why-How-What of floor plan apps in enhancing the real estate sales process. Real estate agents face various […]

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5 Ultimate Tips to Skyrocket Your Airbnb Bookings

Man in the Airbnb webiste searching for the next accommodation

Airbnb was founded by three ambitious friends around the 2008 financial crisis, when people were hit hard by the recession, looking for ways to make extra money. The platform had notable growth, reaching a skyrocketing revenue of $8.4 billion. The platform works as the middleman between guests and you, the Airbnb Host. You are an […]

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CubiCasa’s Epic Mission – A Floor Plan on Every Listing

CubiCasa mls partnerships

At CubiCasa, we are on an epic mission to revolutionize real estate in the United States by getting a floor plan on every single listing. Sound crazy? It’s not. We know it’s possible – it’s already happened in Australia, the UK, Finland (our company homeland!) and many other countries throughout Europe. And it’s not hard […]

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Renting vs. Buying: 4 ways floor plans can influence a decision

CubiCasa to rent or to buy

To rent or to buy? There’s never an absolute right or wrong answer to this question. It depends on a variety of factors and, ultimately, comes down to the individual’s financial situation, lifestyle, and goals.  To rent or not to rent Renting may be a better option for some if they are not ready to […]

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Get to know featured photographers, Kim and Steve Durecki of Great Lakes Aerial Video Services

greatlakesaerialvideoservices-floorplan-photographer-of-the-month

Please join me in welcoming our Featured Photographers, Kim and Steve Durecki of Great Lakes Aerial Video Services. Located in southeastern Michigan, Kim and Steve offer a comprehensive menu of services to realtors. Let’s catch up with them there! Tammy: Hey Kim – Thank you for taking time to visit with us! You have a […]

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10 Easy and Efficient Ideas for a Successful Open House

A family of three talking to a real estate agent during an open house

In the world of real estate, open houses are a unique opportunity for agents to give a house the needed visibility and potentially shorten the house’s time on the market. Though a picture might be worth a thousand words, nothing compares to allowing prospective buyers to walk in and envision themselves living in that house. […]

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Floor plans: the low-hanging fruit in boosting your real estate listing strategy

It’s not news anymore that the booming real estate market in the U.S. hit a sudden cool down since April 2022 due to the sharp rise in interest rates. Whether you’re a realtor, marketer, or listing agent/coordinator, it’s likely you’re now struggling with low inventory and discouraged buyers.  According to Ryan Holiday, author of ‘The […]

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10 TikTok Accounts You Need to Follow in 2023 for Real Estate Marketing

best tik tok accounts in real estate industry

If there is one thing you should not do in 2023 if you work in the real estate industry, it’s overlooking the marketing potential of TikTok. Yes, TikTok has been now around for a while, and it has become way more than videos of teenagers dancing and lip-syncing: its explosion in popularity makes it one […]

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What permanent desktop appraisals mean for the industry?

March 19, 2022 marked a monumental change in the U.S. appraisal industry when governmental-sponsored enterprises (GSE) Fannie Mae and Freddie Mac officially started accepting desktop appraisals — a historical transformation, as some would call it. The announcement shook the appraisal world, leaving it flooded with thousands of questions and uncertainties. What does this new policy […]

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4 tips to reach your ideal customers in a real estate market that is cooling down

Real estate marketing_Ideal customer_CubiCasa

Until mid-May, the real estate market was still described as vibrant, bustling, and highly competitive before it hit the mid-May housing market meltdown. Mortgage rates spiked to the highest level since 2009, which led to real estate market activities coming to a halt.  With homebuyers becoming increasingly cautious in a real estate market that’s cooling […]

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How visual products are used in real estate listings in Australia and New Zealand

australia new zealand floor plans listings

We conducted a survey for Australian and New Zealand photographers about visual products in real estate listings in May 2022. We collected 73 responses to the survey; 71% from Australia and 29% from New Zealand. Most of the respondents are sole entrepreneurs working independently or photographers operating in small photography studios. We have gathered knowledge […]

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5 effective visual elements in order of importance to improve your real estate listings online

The four cornerstones of an effective real estate marketing strategy are:  Your ideal clients Your value proposition Your real estate listing strategy Your real estate listing imagery In this article, we will discuss the importance of visual content in your digital marketing efforts.  A picture is worth a thousand words — especially in real estate […]

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5 Reasons Why You Should Be Creating Floor Plans On-Site

Person using CubiCasa App

You should never bring work home. And definitely, you should not bring additional work TO THE OFFICE! Are you still taking measurements and sketching your floor plans on-site resigned to long hours polishing your work back in the office? Here is what you can gain by doing something different: using a floor plan app to […]

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12 Real Estate Photographers you should know

real estate photographers to follow

What a phenomenal start to 2023. So many new and awesome things are happening in the world of Real Estate photography. None of the things (conferences, meet-ups, and beautiful work that’s happening) would be possible without amazing photographers. Real estate photographers are doing awesome things. I wanted to share with you 11 Real Estate photographers […]

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