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Selling a home? Here’s why a floor plan will make your property more attractive to potential buyers

Housing market and its impact

Online videos, 3D virtual tours, and interactive maps are snazzy eye-catchers found in many home-for-sale listings today. But these high-tech tools still take a backseat to an old-school attribute valued more highly by home buyers: a floor plan. Ponder that purchasers regard floor plans as one of the most desired features on a home listing, […]

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10 Easy and Efficient Ideas for a Successful Open House

A family of three talking to a real estate agent during an open house

In the world of real estate, open houses are a unique opportunity for agents to give a house the needed visibility and potentially shorten the house’s time on the market. Though a picture might be worth a thousand words, nothing compares to allowing prospective buyers to walk in and envision themselves living in that house. […]

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Navigating the housing market’s shift for home buyers and sellers from a marketing standpoint

Housing market and its impact

Just months ago, the housing market in the United States was still in overdrive with surging home prices, low interest rates, and an overwhelming demand for homes. As a result, the market saw a barrage of bidding wars as listings were snapped up in mere hours or days — a home sellers’ market. But things […]

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Buying a house sight unseen: a matter of trust

In 2020, 63% of all homebuyers made an offer on a house without seeing the property — a sharp increase from 32% a year earlier. It’s an occurrence driven by the pandemic restrictions and technology as real estate agents stepped up their virtual game. Even as restrictions are being lifted, the phenomenon of making an […]

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Floor plans: the low-hanging fruit in boosting your real estate listing strategy

It’s not news anymore that the booming real estate market in the U.S. hit a sudden cool down since April 2022 due to the sharp rise in interest rates. Whether you’re a realtor, marketer, or listing agent/coordinator, it’s likely you’re now struggling with low inventory and discouraged buyers.  According to Ryan Holiday, author of ‘The […]

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4 tips to reach your ideal customers in a real estate market that is cooling down

Real estate marketing_Ideal customer_CubiCasa

Until mid-May, the real estate market was still described as vibrant, bustling, and highly competitive before it hit the mid-May housing market meltdown. Mortgage rates spiked to the highest level since 2009, which led to real estate market activities coming to a halt.  With homebuyers becoming increasingly cautious in a real estate market that’s cooling […]

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5 effective visual elements in order of importance to improve your real estate listings online

The four cornerstones of an effective real estate marketing strategy are:  Your ideal clients Your value proposition Your real estate listing strategy Your real estate listing imagery In this article, we will discuss the importance of visual content in your digital marketing efforts.  A picture is worth a thousand words — especially in real estate […]

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Get to Know Certified Photographer Erin Waynick

I am constantly amazed by our community of Certified Photographers, each one with unique talents and stories to tell. One such photographer is Erin Waynick of Loveland, Colorado, who kindly took time out of her schedule to share some inspiration with us! Interview with Erin Waynick, CubiCasa Featured Photographer Tammy: Hi Erin, Thank you so […]

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How to Get Clients in Real Estate: A Guide to Marketing

Real estate marketing: How to sell a house faster

The real estate market is vibrant, bustling, and highly competitive. You’ll need marketing strategies that speak directly to your target audience to stand out from your competitors. Better still, have them spread the word to friends and family who may, or may not, be your potential clients. Selling and buying a home would be as […]

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Get To Know CubiCasa Certified Photographer of the Month, Niki Jahns

This month, we have an exciting introduction for you: It is our pleasure to introduce NIKI JAHNS, our new featured photographer and your new Customer Support Specialist! Tammy: Hi Niki! When we chatted in October, you were a new customer just getting started with floor plans! So in under six months, you have gone from […]

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CubiCasa on Location: A Day in the Life of our Certified Photographer BEN JONES

As real estate photographers, most of us are familiar with solitary workdays. Yet, on the other hand, would YOU welcome having another photographer along for the ride on a busy day of shooting? I would feel nervous about having another photographer shadow me, and how harshly they would judge all the things I’m doing wrong […]

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Get to Know CubiCasa Certified Photographer Torin Johnson, New England Drone Tours

This month we are pleased to welcome Torin Johnson as our Photographer of the Month. Many of our photographers provide aerial video and photography in addition to still photography and floor plans, but Torin is the first photographer I’ve seen offering interior drone video, shot in one take, with a 24 hour turn around! His […]

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A Look Forward to 2022 with Our Real Estate Photographers

Real estate photographers on 2022

I recently asked real estate photographers and more precisely our CubiCasa Certified Photographers about the accomplishments and challenges they experienced last year, as well as their hopes and goals for 2022. Thank you to Emily Olman, Mario Mineros, and Allen Newland, these amazing real estate photographers for taking the time to share their experience and […]

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Get to Know CubiCasa Certified Photographer Rick Souza

I first became acquainted with Rick Souza, our CubiCasa Certified Photographer of the Month, when he responded to our newsletter request for suggestions for improving CubiCasa. Rick lives in Sevenoaks, England, UK, and is a professional architectural and real estate photographer with Madison Brook, a London based property company. He’s been working in the field for […]

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How to grow your real estate photography business

grow photography business income

“It is difficult to bring life into a picture without professional photographers as photography is an art of observation. It has little to do with the things you see and everything to do with the way you see them. Photography business owners, through their imagination and artistry eye, perpetuate special events. The resourcefulness of high […]

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How 3D Virtual Tours and Floor Plans can Help You Sell A House Much Faster

virtual tours and floor plans listing

We live in a visually stimulating digital age. Businesses are using Instagram to market their products, people are finding their partners by swiping on faces, and you can now take a walk in the woods without ever having to leave your house. So why not capitalize on some of this innovation and technology to help […]

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25 Must-Read Real Estate Statistics for 2022

real estate statistics, buildings

Real Estate Statistics can give us insight into the real estate world and make us realize the worth of tools that somebody can use in order to have better results on buying or selling a house. Indeed, Real Estate is a rapidly evolving market with trends that evolve daily. It requires a huge understanding in […]

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6 Strategies & Ideas for Generating Real Estate Leads

smart lead generation real estate

Whether you’re a full-time real estate agent or just a newbie, you know that the competition is fierce. But have you already heard that there are more than 2 million real estate agents in the United States only? NAR counts over 1,3 million from those to be licensed realtors. This sounds competitive and challenging. So […]

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