Floor plans can really boost your photography business. Based on what we heard from our customers, we see that floor plan pricing can vary from state to state and coast to coast. At CubiCasa a certified photographer pays $24.43/scan and, on average, the floor plan price is from $60 – $99 as an add-on service. This means that only 10 floor plans a month at $80 can increase your profits by $555.70. So, do not miss this chance and introduce this add-on service to make your business grow.
It’s worthwhile to note that floor plans help real estate agents. They can greatly improve the quality of a real estate listing and increase a real estate agent’s revenues as a consequence. Unfortunately, many real estate agents do not realize its potential as a marketing tool or do not intend to spend on this service because they consider it as an unnecessary expense. So far, we have talked about the importance of floor plans and how to get them in the fastest and best way. Now, we want to give you advice on how to make your customers aware of the usefulness of this product and consequently how to increase the sales of your add-on service.
Show data about the real estate market
There is not much to say about it: a promotional speech that aims to convince your customer to buy floor plans inevitably requires supporting data. Data, statistics, and graphs provide visual proof of your product’s functionality (here you can find how to build an effective chart). When writing about your new floor plan service, don’t forget to attach attractive graphics that catch the eye.
Here are some floor plan related data to convince the agent:
- 93% of buyers say they are more likely to look at a property with a floor plan.
- 81% of sellers think that a floor plan will help sell their home faster.
- -50% of the time of the listing on the market if you include a floor plan in the marketing campaign.
- 7.5 times floor plans are opened more often than maps.
- 52% increase in click-throughs on listings with floor plans.
- 50% of buyers find their homes online and the number is constantly increasing.
Remember also that agents sell houses over and over again and the real estate market is one of the most profitable ever. This means that it is not a one-off business and better performance will accumulate over time as a consequence.
P.S: We prepared a sales material package that contains facts and statistics about floor plans, sales pitches, and floor plan samples.
Newsletter about floor plans
A carefully designed and well-planned newsletter guarantees excellent results when you want to propose the floor plan service to your customers. In fact, through the email, you are addressing a pre-selected audience who may be interested in your offering. However, it is necessary to respect all the email marketing rules for this tool to be truly effective.
So, how to create appealing emails?
First of all, collect the email addresses of your customers and potentially interested individuals in order to make a list of recipients.
Second, pay attention to how you write: the contents must be clear, coherent, and interesting. Be short and concise so that it looks professional or else your email will end up in spam or trash sections. Here you can find dos and don’ts while writing an email.
Finally, it is necessary to attract the customer’s attention: tell about the new product in a specific and in-depth manner and explain why your company has decided to offer it. Build a story around the product. You can utilize some of these ready-to-use marketing resources to include in your monthly newsletters when promoting your floor plan add-on service.
However, words are not enough and much more is needed to make your email appealing. Attach a visual element such as images or videos to your email so that the customer can see what you are talking about. For example: create a video tutorial that explains how to obtain a floor plan or attach an image of the final product. But we will talk about this later. Now we want to give you an example of a standard email to promote your new floor plan service. However, for more creative layouts you should have a look here.
Create a promotional video
Video marketing is one of the most powerful promotion tools since it is a versatile and profitable solution. In fact, according to tubularinsights.com video content views have increased by 258% on Facebook and 99% on Youtube since 2016 and figures are increasing further. Furthermore, studies show that 74% of users who watched an explanatory video about a product subsequently purchased it.
It’s a fact: video creates trust and consequently long-term relationships.
Publishing a video on social media profiles and on your company’s website, as well as attaching it to the promotional email, is therefore essential if you really want to sell floor plans.
Create a promotional video that aims to educate, inform, increase brand awareness and increase sales. The main theme must surely be the presentation of the floor plans and you have to answer questions regarding what they are, how to get them, why they are needed by your client. We show you one of our videos as an example:
A small insight into our next gen technology, fantastic looking floor plans, made in just 5 minutes of scanning with an iPhone📲. If you would like to know more on how we can save you time, money and provide an easier floor planning tool, send us a message and let's chat. #proptech #realestateindustry #property #floorplan #floorplans #technology #nextgen #realestate #propertyphotography #scanning #realestatephotography
Posted by CubiCasa on Monday, July 8, 2019
Explain the buyer point of view
Some real estate agents are very skeptical about floor plans. In fact, they represent a higher expense and decrease the likelihood of a potential client visiting the property in person. However, what is it that the buyer really wants? Buyers want floor plans: 93% of them say they spend more time looking for a listing with floor plans attached.
Real estate agents sometimes lose sight of their clients’ needs. Therefore, try to give them the point of view of an individual looking for a home emphasizing how this service would be welcomed.
First of all, floor plans are useful when considering space alterations or layout changes such as adding a room or breaking down a wall. Also, if buyers visit several properties on the same day, comparing the different floor plans will help them in their decision.
Not to mention that the main purpose of this tool is to give an idea of what the flow of the house is: through looking at the floor plan, the potential buyer is able to imagine his future life in that space and this translates into greater chances of a sale. Emphasize how a floor plan represents a win-win both for you and for the real estate agent’s sales but also for the potential buyer!
Use testimonials to promote your new service
Is your customer still not convinced? Use testimonials!
Testimonials from satisfied customers can be a very powerful marketing tool that you can use since they are able to assure the public that the service you are offering is good. Make sure that those who have already tried your new floor plan service leave good reviews about it. In fact, after proposing to your audience your new service, most of them will likely seek information and opinions about it before making a decision.
After completing the job, send a survey to your customers (here you can find how) to be sure that their expectations regarding the product have been met and publish the most constructive and most useful reviews. Your survey should include questions such as:
- Are you satisfied with the floor plan?
- From 1 to 10, how likely would you recommend our service to a friend or a colleague?
- Were you satisfied with timeliness and professionalism?
- Were you satisfied with your overall experience?
- What is your feedback?
In general, don’t be afraid to ask for allowances from people you know are satisfied with your floor plans.
Offer a free trial of your floor plans service
Your audience is probably made up of customers who already know you, your company and therefore they trust your professionalism.
However, sometimes this is not enough to get them to try a new product. An effective strategy to win over your customers with a new service is based on offering a strong initial discount to convince them to make their first purchase. This strategy includes the possibility of offering your product for free for a certain period of time, to accustom the customer to its use.
After that, the customer can decide whether to purchase or stop using the service. As we have already said, real estate agents are skeptical of floor plans. So offer them a free trial to change their minds: they will experience firsthand how much this tool can make a difference. In this case, you could reach out to CubiCasa sales managers and ask for a discount in order to promote this type of marketing strategy.
Pro tip: Watch our educational webinar on how to Earn More with Floor plans (by Sam Poole) and learn how to increase your monthly revenue by $600-1000 with a tiny amount of work.
We prepared this video to show how you can sell more floor plans and help with your business revenue growth. We also highlight key facts such as the benefits of this add-on, market insights, and success stories of our certified photographers.
Watch the Earn More with Floor Plans webinar here: