We are all aware of the research supporting how important floor plans are in Real Estate Marketing. But how are our photographers marketing floor plan services to their clients? We were curious, and so we asked our photographers to share how they are promoting their floor plan services on their websites.
In April, we held a contest, open to all our Certified Photographers, and asked them to share their websites with us. The winner of the contest drawing for 25 free scans was Scott Smith, SAS Photography in New Hampshire – Congratulations Scott!
How our Certified Photographers are promoting Floor Plans on their websites
Out of the many terrific entries we received, we would like to share a few that might inspire you with ideas for featuring floor plans on your website and in your other marketing materials.
Gress Photography features floor plans on their website, provides an example, and includes floor plans as part of a package.
Beth Gress says, “Previously to discovering CubiCasa, we were struggling to find a solution that was a great product to deliver and was quick & easy to use. Affordability was very important as well since we work in a market where home prices aren’t very high. It was a win-win to partner with CubiCasa! We have a package where agents can order their photos with a floor plan and it is one of our most popular bundles!”
South Shore Staging and Photography also shows floor plans prominently on their website, making it easy for clients to see the value a floor plan adds to their marketing materials. In her example, Lisa’s floor plan theme complements her website design. We now offer six predefined themes for you to choose from, or customize your own.
Lisa DeFrancesco says, “I’m a real estate photographer and started offering floor plans when I noticed that realtors were always trying to schedule a floor plan person to come to the property around the same time that I was there for photography. I quickly learned what an inconvenience this was for realtors as they struggled to coordinate separate appointments in an attempt to minimize the amount of time they had to be at the property themselves. I did my research and decided to add floor plans to my own offering. I spread the word amongst my clients and they were instantly so happy! It solidified their loyalty to myself and my business as no other photographer was offering both services. With their busy schedules, the amount of time I instantly saved them was worth a lot to them. For myself, it translated into additional revenue during an appointment that I was going to be at anyway – win-win! Floor plans are one of the big differentiators in my business and about 90% of my clients now book me for photography and floor plans together.”
These are great examples of having all the information and floor plan examples available on your website as an established service.
But what if you are new to floor plans, or you just want to create more interest? To help you get started, we have prepared these marketing materials with all the statistics that demonstrate how important floor plans are as a part of a real estate marketing package. In addition, there are many other methods you might use to generate awareness and demand for this important service.
Getting Started Promoting Your Floor Plan Service: Marketing Ideas
- Use social media. Make it fun! Run a contest and give the winner a free floor plan or offer a discounted floor plan to everyone who participates.
- Offer your best clients an invitation to “preview” this new offering with you. Exchange a free scan for their evaluation and testimonial. Use this in your other promotions.
- Roll out your new service at a reduced price for a limited time.
- Use your email list. Make sure your clients are aware that you are offering floor plans. They might be interested in them, but don’t know that you can provide them along with your other services.
- Challenge yourself to work the topic of floor plans into your small talk during photo shoots. It’s the perfect time to remind your client that you can provide this service to complete their marketing package and maximize the use of your time on site.
ImageArts Productions provides an excellent example of using several of these ideas in their May 2021 Newsletter to Clients. In this newsletter, IAP provides data supporting the importance of floor plans, introduces floor plans as a new service at a special introductory price, and includes them in an amazing social media production bundle.
As a Real Estate Photographer, offering CubiCasa floor plans is a fantastic way to add to your income without another investment in equipment or time.
Make sure your clients know you are a Certified CubiCasa Photographer!