As a newbie or more experienced real estate professional, you probably plan to expand your business in the near future. And, undeniably marketing has a large role in capturing the attention of potential clients. In this section, you will learn the best real estate marketing tips to win the real estate marketing game.
Indeed, the game has changed. It is no longer enough to simply have a presence on the Internet to run a real estate business. You must be proactive and learn the rules of this game.
In short, it means to promote your brand as an agent but also to anticipate, adapt and learn every day. Most of the websites will recommend you to use social media platforms to promote new listings, paid advertising tools, and to write web content. In here, we will explain with examples of how to market your real-estate business.
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Getting accurate property measurements is essential for success in the real estate industry. Even the slightest mistake can lead to legal problems, disputes, and lost sales. To avoid these issues, you must have access to reliable and accurate tools for measuring properties. In the past, properties were measured by various manual methods that required a […]
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Technology permeates our daily lives and affects us on a regular basis in countless ways. From enhancing our efficiency and convenience to creating fresh channels for communication and opportunity, technology has become a ubiquitous feature of modern life. The realm of real estate is no exception to this trend. The COVID-19 pandemic, with its emphasis […]
Read More… from 7 ways to boost your real estate digital marketing efforts
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Online videos, 3D virtual tours, and interactive maps are snazzy eye-catchers found in many home-for-sale listings today. But these high-tech tools still take a backseat to an old-school attribute valued more highly by home buyers: a floor plan. Ponder that purchasers regard floor plans as one of the most desired features on a home listing, […]
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Rising mortgage interest rates, decreased demand from homebuyers, continued high home prices, inflationary factors, and general economic uncertainty have all combined to hinder the housing market and make matters more difficult for sellers. The advantages they’ve long held in terms of leverage, listing price, and favorable purchase agreements are now shifting in many markets toward […]
Read More… from 5 ways to better market your listings despite the cooling real estate market
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In the world of real estate, open houses are a unique opportunity for agents to give a house the needed visibility and potentially shorten the house’s time on the market. Though a picture might be worth a thousand words, nothing compares to allowing prospective buyers to walk in and envision themselves living in that house. […]
Read More… from 10 Easy and Efficient Ideas for a Successful Open House
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Just months ago, the housing market in the United States was still in overdrive with surging home prices, low interest rates, and an overwhelming demand for homes. As a result, the market saw a barrage of bidding wars as listings were snapped up in mere hours or days — a home sellers’ market. But things […]
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In 2020, 63% of all homebuyers made an offer on a house without seeing the property — a sharp increase from 32% a year earlier. It’s an occurrence driven by the pandemic restrictions and technology as real estate agents stepped up their virtual game. Even as restrictions are being lifted, the phenomenon of making an […]
Read More… from Buying a house sight unseen: a matter of trust
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It’s not news anymore that the booming real estate market in the U.S. hit a sudden cool down since April 2022 due to the sharp rise in interest rates. Whether you’re a realtor, marketer, or listing agent/coordinator, it’s likely you’re now struggling with low inventory and discouraged buyers. According to Ryan Holiday, author of ‘The […]
Read More… from Floor plans: the low-hanging fruit in boosting your real estate listing strategy
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Until mid-May, the real estate market was still described as vibrant, bustling, and highly competitive before it hit the mid-May housing market meltdown. Mortgage rates spiked to the highest level since 2009, which led to real estate market activities coming to a halt. With homebuyers becoming increasingly cautious in a real estate market that’s cooling […]
Read More… from 4 tips to reach your ideal customers in a real estate market that is cooling down
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The four cornerstones of an effective real estate marketing strategy are: Your ideal clients Your value proposition Your real estate listing strategy Your real estate listing imagery In this article, we will discuss the importance of visual content in your digital marketing efforts. A picture is worth a thousand words — especially in real estate […]
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I am constantly amazed by our community of Certified Photographers, each one with unique talents and stories to tell. One such photographer is Erin Waynick of Loveland, Colorado, who kindly took time out of her schedule to share some inspiration with us! Interview with Erin Waynick, CubiCasa Featured Photographer Tammy: Hi Erin, Thank you so […]
Read More… from Get to Know Certified Photographer Erin Waynick
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The real estate market is vibrant, bustling, and highly competitive. You’ll need marketing strategies that speak directly to your target audience to stand out from your competitors. Better still, have them spread the word to friends and family who may, or may not, be your potential clients. Selling and buying a home would be as […]
Read More… from How to Get Clients in Real Estate: A Guide to Marketing
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This month, we have an exciting introduction for you: It is our pleasure to introduce NIKI JAHNS, our new featured photographer and your new Customer Support Specialist! Tammy: Hi Niki! When we chatted in October, you were a new customer just getting started with floor plans! So in under six months, you have gone from […]
Read More… from Get To Know CubiCasa Certified Photographer of the Month, Niki Jahns
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As real estate photographers, most of us are familiar with solitary workdays. Yet, on the other hand, would YOU welcome having another photographer along for the ride on a busy day of shooting? I would feel nervous about having another photographer shadow me, and how harshly they would judge all the things I’m doing wrong […]
Read More… from CubiCasa on Location: A Day in the Life of our Certified Photographer BEN JONES
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This month we are pleased to welcome Torin Johnson as our Photographer of the Month. Many of our photographers provide aerial video and photography in addition to still photography and floor plans, but Torin is the first photographer I’ve seen offering interior drone video, shot in one take, with a 24 hour turn around! His […]
Read More… from Get to Know CubiCasa Certified Photographer Torin Johnson, New England Drone Tours
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Email marketing typically has a high return on investment when compared with other marketing options. Email marketing can be a powerful tool to use in growing your business. Here we take a look at some of the things to consider when creating an email campaign for maximum results. Are your customers going email blind? […]
Read More… from Creating Memorable Connections with Email Marketing
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I recently asked real estate photographers and more precisely our CubiCasa Certified Photographers about the accomplishments and challenges they experienced last year, as well as their hopes and goals for 2022. Thank you to Emily Olman, Mario Mineros, and Allen Newland, these amazing real estate photographers for taking the time to share their experience and […]
Read More… from A Look Forward to 2022 with Our Real Estate Photographers
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I first became acquainted with Rick Souza, our CubiCasa Certified Photographer of the Month, when he responded to our newsletter request for suggestions for improving CubiCasa. Rick lives in Sevenoaks, England, UK, and is a professional architectural and real estate photographer with Madison Brook, a London based property company. He’s been working in the field for […]
Read More… from Get to Know CubiCasa Certified Photographer Rick Souza
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“It is difficult to bring life into a picture without professional photographers as photography is an art of observation. It has little to do with the things you see and everything to do with the way you see them. Photography business owners, through their imagination and artistry eye, perpetuate special events. The resourcefulness of high […]
Read More… from How to grow your real estate photography business
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We live in a visually stimulating digital age. Businesses are using Instagram to market their products, people are finding their partners by swiping on faces, and you can now take a walk in the woods without ever having to leave your house. So why not capitalize on some of this innovation and technology to help […]
Read More… from How 3D Virtual Tours and Floor Plans can Help You Sell A House Much Faster
