Here is some information you can add directly to your website to increase demand:
- According to Zillow, floor plans are the 2nd most important feature on a listing and correlates highly with capturing potential leads.
- Floor plans provide an understandable layout of the entire property in a single visual.
- Even though photos are good assets, they can leave a buyer with a lack of context. Floor plans fill in that gap.
- Floor plans can reveal what photos alone cannot – the proportions of rooms, the number of rooms and the flow among them.
- Adding a floor plan to a real estate listing can increase click-throughs from buyers by 52% according to Rightmove.
TIP: Consider adding floor plans to your photography package. Offer the first one free to each client so they can see the benefits and will come back asking for more!