How to be the best real estate agent or photographer for your client?
Descriptions and nice pictures from the property are not enough anymore when it comes to buyers who want to purchase their homes in a fast and effective way with the best results. Online or from printed catalogs the offers without layouts for the properties create uncertainty for the buyer. Thus, the client has difficulties to decide if that specific home is right for him or not, whereas the options which include floor plans give a clear understanding.
In many cases, a floor plan is a fantastic marketing tool that can make a listing stand out from other competitor property listings. Why is that true? Because excellent pictures from a photoshoot or even video cannot create that balance which buyer is seeking when choosing a property. When assessing a property, the floor plan can be that irreplaceable piece which motivates the buyer to visit the property. Yes, indeed a floor plan can represent a link between imaginary perception from visual pictures and a real layout of the house.
“Floor plan qualifies a buyer before even seeing the home”
“A floor plan can save a lot of driving and looking.”
Be sensitive to the client’s needs
Moreover, in situations when buyers which are not residents of the area are looking for houses, this floor plan can give valuable insights to them, by saving time. At that moment, the buyer understands if he likes the layout or not, thus saving precious time not only for himself but also for the real-estate agent.
In other situations, when buyers have multiple home visits per day, they might forget the distinctions of layouts between options – a floor plan can stick that specific property into buyer’s memory. Why? Because the buyer already visualized himself in that property; that defined structure helped him to imagine his future life in that house. Hence, the emotional connection should be taken into account when selling to buyers.
What would be a “definition” for a floor plan?
“A good quality floor plan is like a tailor-made suit. It expresses dignity and never goes out of style. There is no better way of showing a full description of the home in one picture than it is with a floor plan. The shapes, the room sizes, the fixed furniture, all at once. Giving the customers the chance to see the well-drawn, simple yet solid floor plan is one way of showing that you take care of everything, and keep simple things simple…”
P.S: CubiCasa has developed a new easy-to-use mobile app for scanning and branding real estate floor plans. It takes only 5 minutes to scan your property and you’ll receive a high-quality, web-ready floor plan the next business day. Request from www.cubi.casa an invite to test the app and let the magic begin ✨
Oh, and did we tell you that our service is free of charge for now?
Benefits for real estate agents & photographers are:
✔️According to Zillow, the floor plan is the 2nd most important feature on a listing and correlates highly with capturing potential leads
✔️Scanning takes under 5 minutes on average and the resulting floor plan is always up-to-date
✔️The turnaround time is one business day and it is accompanied with a home report
✔️Boost sales without a huge marketing budget