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How to describe the property attractively

describe a house for sale attractively

Do you know how to write a good real estate property description? Learn how to describe a house for sale by following this step-by-step guide. The main features your listing should include are amazing photos, a good house description, and the real estate keywords to include.

1. A picture is worth a thousand words…

You can either try to take photos by yourself or hire a professional photographer. Having a high-quality shooting can make a difference and the listings with professional pictures are ranking way higher. Try to find the best real estate photographer for yourself.

According to Zillow, there are some suggestions on how to make your listing stand out: take a shot from the outside, this is usually the first one that readers see. If you have a drone, try to take some pictures from a bird’s viewaerial photography gives another dimension to your home description. Moreover, your listing photos have to show the best features which are interesting for buyers to see. Again, you can capture your house in the night from outside, turn on all the lights and create magical pictures.

When we are talking about visual features you might consider including also a property layout, because it’s easy to create one! Your homebuyers will appreciate to see how the rooms connect at a glance and if the furniture will fit.

drone photography
Photo by John Lockwood on Unsplash.

2. How to compose a good description

Undoubtedly, pictures play a powerful role, but your home’s presentation could be the added value.

Since in most listing websites you just have the opportunity to write 100 or 1.000 words at best, you need to understand how to describe a house for sale accordingly. Be original and think outside the box! Firstly, give your listing a good structure and each section has to embed particular details. An example of how to organize your listing description could be the following:

  • Headline – Its aim is to catch the reader’s attention.
  • Opening statement – Be sweet and short! Describe briefly what your text is going to be about. Don’t hesitate to use linguistic websites to find real estate words. For instance:

“Visit now this unique vacation home with rustic cozy interior and panoramic sea view!”

  • Narrative description – Here you should include not only the primary features of your property such as rooms, square footage, size, location but also extra facilities in the neighbourhood too. Add a few sentences about the property using some real estate marketing words and make the reader feel the atmosphere.
  • Promotion – If you want to push your readers towards action, use some special promotion statements. What can you offer additionally? Here are examples: limited time, small discounts, etc.
  • Call to action – remind why your audience should contact you, call you, take the chance to see the property.
how to describe a house for sale
Photo by Glenn Carstens-Peters on Unsplash.

3. How to describe the home’s features with captivating words

You can start including the name of your district or neighborhood buyers are not going to find your home just by searching for listings on a map! Homebuyers love the easy access to the shops, parks, cafes, and places they may need in their everyday lives.

real estate photographer america
Photo by  Carolyn Pilla from CP Creations

Regarding your home’s features, you must describe the home’s style or design with reference to brand and materials’ names. Accordingly to Zillow use words as luxurious, charming, and impeccable to create a stylistic picture. Keep in mind two things:

  1. Buyers’ preferences change over time.
  2. Different buyers prefer different materials.

Moreover, if you have built appealing custom features, you should definitely mention them including the materials names they are made by. Including names as stainless, granite or tile could highly increase the value.

mls real estate
Photo by iAlicante Mediterranean Homes on Unsplash.

Finally, your home’s description should stay on-trend features! Nowadays buyers are looking for a home with features that are both environmentally and financially responsible. We suggest you keep updated about what buyers currently like and make sure to trigger those preferences also adding words like upgraded, modern or original.

4. Include a floor plan in the property listing

Did you know that NAR (National Association of REALTORS®) ranked floor plans as 3rd most important feature on a property listing? Indeed, photos and detailed information about properties for sale are very useful for homebuyers, however floor plans can take your property listing to the next level. Fun fact: a typical homebuyer searches for 10 weeks and looks at 10 properties before purchasing a house. These real estate market stats can make anyone’s head spin! Thus, if you want buyers to remember the home’s layout and property flow better – make sure to include a floor plan to the property listing. And nowadays it only takes 5 minutes to scan a property with your smartphone and receive in 6h/24h a professional floor plan with measurements in JPG, PNG or SVG. Bonus point: if you scan with this floor plan app, you’ll get an ANSI-aligned Gross Living Area calculation and sketch of the property ready-to-download.

Customizable 2D floor plan for real estate marketing created with CubiCasa app

To sum up…

Definitely, the presentation is the most important feature that helps you in selling your property. Deciding how to describe a house for sale is not simple, but if you want to market it like a pro you either need to study which words and photos to include and how to organize your description. Add professional photos and house plan and give to your home’s description something that will stand it out from all the listings.

aerial photography
Photo by Breno Assis on Unsplash.
Author: Aarne Huttunen

Aarne is the Chief Product Officer at CubiCasa. His main priority is to ensure that CubiCasa's users love to use the CubiCasa App and related APIs. Most likely you'll spot him next to a coffee cup in Helsinki or meet him in a conference running a wild scanning demo!

We're building technology to digitize the real estate around us, and while doing it, helping families to find better homes, approve mortgages and renovate their homes. We are located in Oulu, Helsinki, San Jose, and Ho Chi Minh City. Currently we are especially looking for software developers to join our team.

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