Are you a vacation rental owner or vacation home renter? Then, stay tuned because we are bringing 12 actionable vacation rental tips! We have listed the most important strategies for vacation rental marketing.
It is vacation rental but still a product
Indeed, it might sound relaxed – “vacation rental”… But you still shouldn’t get a vacation from efforts to market your property. It is still a product on a huge real estate market and competition is high. So, let’s do work in the right order.
Let’s dive into the vacation rental tips
1. Find a Niche
First, it is important to describe your market and find a niche. Then, it will make your work much easier afterward because it will help you to lead your other actions. Consider the location of your property, services and tourist points, size, special conditions, and interesting characteristics.
Do you want to create a vacation spot for nomads, gastronomic tourists, vegans, eco-friendly, alternative people, families or pet lovers? Or is your vacation rental for old people, people with special needs, or for those who are searching for adventures, for sports, for relaxation? Choose a specific group and focus your effort to stand-out!
2. Invest in staging and interior design
Before we move to the online marketing strategy and tips, we would like to encourage you to think about the attractiveness of the property itself. Customers nowadays have unlimited options, they can choose between better looking, stylish and cozy rentals. Well, your listing should be the one for your future visitors. But how? The good news is that with staging you don’t need substantial investments to the interior design. One extra tip is to create an atmospheric interior using some retro furniture or DIY objects.
3. DIY and simple makeovers
The biggest difference can be made by wall colors, curtains, and simple decorations. Check their makeover projects for your inspiration. It seems to be easier to create a minimalist and cozy look with just white wall color and few original decorations.
Photo by Chastity Cortijo on Unsplash
Start your own rental websites for vacation
4. Create a catchy presentation to your website
Take your time to decide whether you want to invest in a professional website or you want to create it by yourself.
Either way, an excellent presentation is important. Good looking websites add relevance to your offer and will catch more attention. It doesn’t mean that it has to be full of content. Simplicity is also welcomed. Just make sure that you will include catchy photos and description and all-important sections. Because nothing is more annoying than searching for basic information. People would bounce out from your page if they can’t find the essentials.
5. Select a specific name, logo and description
Based on the niche you can create a specific name, logo and describe your offer in the way which customers want to listen. The structure of the website should include basic information about the property or reasons why travelers should visit. These should be visible on the top. Do not forget to include your story, contact, social media websites, map, reviews, pricing, terms and conditions and also professional photos.
6. Improve your SEO
Additionally, we want to remind you about SEO. As people are gonna search for their vacation destinations there is a high competition for the best rankings in search engines. To be successful you need to be visible in the first place. So study more about keywords and optimization of your text.
Photo by Ostap Senyuk on Unsplash
Professional photos serve your website and also social media profiles
7. Professional photos
We already mentioned the importance of photos. And those will make the difference, maybe you know the feeling by yourself while searching through listings. Bright, sharp and high-quality picture attracts and definitely helps to bring more bookings. So invest your time and money, hire a professional photographer and then use your photos on multiple platforms, we are talking about them below.
Not only photos but also floor plan included in your description will help you to increase the successfulness of your listing and help visitors to imagine their future vacay spot. To save your time, create an easy professional house plan with CubiCasa App. It requires your mobile phone and just 5 minutes of work.
8. Social media management
To be closer to customers present your vacation rental on social media. Platforms to share photos, reviews, news and stories Facebook and Instagram are going to be a great starter duo.
Facebook is more popular among the generation between 30 – 50 years old people and Instagram is the best channel for Millenials. While creating social media content and strategy think about your target audience.
9. Build engagement with communities
Through social media, you can create a community and build engagement with your satisfied customers. Don’t forget to ask them for review after their experience and reshare their photos. That will help you to lead more attention to your pages.
Those were important inner vacation rental tips, now let’s discover other tools which will help you to increase your visibility.
Photo by Justin Kauffman on Unsplash
Get more bookings through another listing service
10. Airbnb, VRBO, and HomeAway
Use the opportunity to increase your visibility and add your property to different successful listings. According to Global Alexa Ranking, the most popular are Booking.com, Airbnb and VRBO. Airbnb is a unique service because it has a low service fee (around 3%) and also insurance service (up to 1 000 000 USD), so hosts don’t need to be afraid about their property conditions. Sign up process is easy and it opens the doors to your vacation rental may appear on the screens of billion tourists. Do not post to many more listings, because you would shatter your focus and it could be difficult to keep a high standard and get many reviews on one page.
11. Fulfill high expectations of customers
Customers are more sensitive to details and services nowadays. It is caused by the great opportunity of the international market. Everybody can easily compare offers, get more information and learn from other’s experiences. For this reason, it is necessary to put special attention to your services. It starts with a clean bathroom through a tourist map on the bedside table to the quick reaction when the cooker is not working.
TIP! Do not promise what you can’t fulfill, do not advertise photos that are not realistic.
12. Save your energy for lucrative months
Even though this is the last paragraph, the following words are still one of the most important from this vacation rental tips. People usually start to plan their vacation at the beginning of the new year. So January, February, and March are the most important months when your vacation rental listings should be visible. Make sure that until these months your website and social media presence are on point. And get ready to communicate with future customers.
We wish you to have your booking list always filled with many excited visitors!
Summary: Top 12 actionable vacation rental tips for owners
- The niche
- Staging and interior design
- DIY and simple makeovers
- An excellent presentation
- Specific name, logo and description
- Professional photos
- Social media management
- Engagement building
- Airbnb, VRBO and HomeAway
- High expectations of customer
- Energy for lucrative months