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Why traditional floor plans remain necessary even in a virtual era?

The real estate industry is no longer what it once was. Homebuying processes have changed significantly over the last few years with new processes in place. One of the biggest trends that emerged from these changes is 3D photographing.

Real estate industry trends

3D photographing is among the long-awaited trends in real estate marketing. We began seeing an increase of real estate agents utilizing 3D floor plans to appeal to potential clients.  

As home buyers browse through listings in search of their dream homes, online ads with 3D imaging do a great job of providing a real look inside the home, independent of time and place. Matterport is one of those companies that benefited from the first-mover advantages by setting the standards in this new way of real estate marketing. However, Other proptech players also took advantage of the technological trends, e.g: Zillow, CubiCasa, Procore, Compass, Opendoor, etc.

The advantages of 3D photographing are seen when the number of rooms, surface area, price tag, and the importance of the decision grow. Thus, your customers deserve the best possible service and information, especially for important decisions. In fact, including house plans might increase customer engagement with the property listings. 

However, not all homes must be advertised in 3D. Usually, traditional photographs are enough for small one-room apartments. But where do floor plans fit in, and why a simple floor plan remains necessary even in a virtual era?

The importance of floor plans in the real estate business 

A good quality floor plan is like a tailor-made suit. It expresses dignity and never goes out of style. 

There is no better way of showing a full description of the home in one picture than it is with a floor plan. The shapes, the room sizes, the fixed furniture, all at once. 

Customers deserve a chance to see the well-drawn, simple yet solid floor plan. In this way, you can show that you take care of everything and keep simple things simple. 

stylish and simple floor plan

We also want to keep things simple, and we are able to give Matterport photographers an easy way to offer CubiCasa floor plans alongside the 3D photographing. Read the instructions and have the floor plan delivered for your use.

Only four steps to create a floor plan with your mobile phone:

Contact us at for further questions!

Author: Aarne Huttunen

Aarne is the Chief Product Officer at CubiCasa. His main priority is to ensure that CubiCasa's users love to use the CubiCasa App and related APIs. Most likely you'll spot him next to a coffee cup in Helsinki or meet him in a conference running a wild scanning demo!

We're building technology to digitize the real estate around us, and while doing it, helping families to find better homes, approve mortgages and renovate their homes. We are located in Oulu, Helsinki, San Jose, and Ho Chi Minh City. Currently we are especially looking for software developers to join our team.

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